Atlanta’s 1996 Olympic Games

Issue: In 1987, the newly formed Atlanta Organizing Committee (AOC) approached Copeland Design, my employer at the time, to help create the materials to solidify the International Olympic Committee's vote for the ‘96 Olympic Games. The advantages and head start attained by many of the other bid cities was a major factor in our approach to securing the bid.

Insight: As creative lead, I helped organize a strategy and plan which highlighted Atlanta’s hospitality, diversity, close proximity, spirit and ability to organize and execute an event of Olympic magnitude. Materials created relayed targeted messages and images that focused on the city’s wealth and diverse, friendly environment.

Impact: Atlanta was awarded the Olympic Games, and went on to present a successful event. This project led to several similar ventures.